This work package will exploit the research outputs of other WPs and test them on real-world problems, by building systems for potential commercial application by Chatterbox Analytics Ltd. and evaluating them on commercial-standard data. The domain of application will be online interaction — social media text, status messages, (micro-)blogs, and/or email threads — with the intended application the development of a suite of tools for understanding communication, profiling users and visualising the resulting data in ways which model the creative dynamics of this content.


1. Exploit WP2 and WP6 to produce frameworks for representation and learning of conceptual content in online social media;
2. Exploit WP3 to develop prototype systems to model the creation and discovery of new concepts in online social media;
3. Integrate the resulting prototypes with Chatterbox’s existing commercial software platform;
4. Test performance with real-world customer data.